Rule number 1: Be prepared! money takes time to flow. Wherever the cash is coming from, it needs activation. that is true for cash from sales as well as outside financing - even activating own assets and turning them into liquid cash takes time. remember: cash flow needs time, it often takes longer than anticipated and needs "preventive" forward thinking. Good CEO´s act accordingly. Good CFO´s know how to monitor cash flow and balance.
i have created a first iteration of a tool called "cflow" to help with monitoring and focusing on the cash flow needs of our businesses. it is not ready for release yet, i am going over various scenarios and will report here, when it´s ready for invites.
Remember: Cash flow comes first. No cash flow no business. simple.